Media & Recognition

Podcast interviews, awards, guest appearances and media features with Adrijana.

Explore awards, podcast interviews and media features showcasing Adrijana’s work in strategic growth, AI and founder leadership.

AWARDS & RECOGNITION

GSCA Bronze Winner 2025

Global Startup Coaching Awards

In 2025, Adrijana Daragon was recognised as a Bronze Winner at the Global Startup Coaching Awards (GSCA), organised by EdTech Hub.

This recognition highlights her impact in strengthening founder leadership and guiding EdTech startups through strategic growth under uncertainty.

Guest on: B2B Marketers on a Mission

Episode 215: Stop Losing Leads - Fix Your B2B Startup Positioning Architecture

In this episode, I join Christian Klepp to unpack one of the most common challenges in B2B tech: why startups often believe they have a demand problem, when in reality it’s a positioning and go-to-market issue.

We explore what's really behind stalled growth, including why early traction doesn't always convert, how to identify the right customer and buying moment, and why clarity in positioning is critical for sustainable revenue.

I also share practical insights on how founders can move from scattered marketing activities to a more focused, repeatable approach that drives real results.

Presented by Einblick - B2B Marketers on a Mission

Guest on: Success Made to Last Legends

In this conversation, I share my journey from Unilever, Procter & Gamble to building a Fractional CMO practice and how it shaped the way I support founders today - not by adding more marketing, but by bringing clarity, focus, and strategic leadership where it’s often missing.

We unpack the realities of startup growth today - why clarity matters, how AI changes the game, and what founders really need from marketing leadership. My roots in brand strategy and consumer behaviour taught me how to simplify, differentiate, and create meaning. Today, I work as a Fractional CMO and GTM Strategist, helping B2B tech companies mature their marketing operations, sharpen their narrative, and grow with intention instead of chaos.

Presented by TrulySignificant.com

Want to collaborate?

If you’d like to feature me in your podcast or talk about how I can support your marketing and growth strategy, feel free to reach out.

IMPRESSUM

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